The Listening Lounge
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JointCraft’s licensed Sensory Lounge is a space that gives brands direct access to feedback from consumers and industry pros - turning product trials into market-winning insights and standout experiences.
✓ Validate product concepts early to reduce risk and protect capital
✓ Run A/B tests to discover what resonates with real consumers
✓ Use feedback to fine-tune product launches, pricing, and positioning
✓ Align your products with market demand through actionable insights
✓ Host educational sessions for industry professionals.
✓ Create private, customizable events for unique brand programs
"In today’s saturated market, insight isn’t optional. It’s your edge. With the right product knowledge and data, great brands make smarter decisions and lead with confidence."
Amy Prentice
Founder / Programming & Research Lead
JointCraft™ Inc.
The Listening Lounge
The EDUCATION BAR
THE SENSORY ROOM
Our Study Facilitators
The Web-App
JointCraft™ operates a 60,000 sq. ft. facility in Vaughan, Ontario, conveniently located near the OCS distribution warehouse.
Originally built by CannTrust, this state-of-the-art facility allows us to streamline production, warehousing, and operations under one roof. Designed for scalability, it provides the flexibility to meet growing demand from our partners with ease.
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